Switching to a shampoo bar might feel like a small change - but it’s one of the easiest and significant ways you can reduce plastic waste without changing how you care for yourself.
At Willow & Rowe, every product we stock earns its place. We’re not interested in ticking boxes or jumping on trends for the sake of it - we curate products that genuinely have a positive impact: whether it's better made, better considered, or simply better for everyday life. That’s exactly why we’ve chosen to stock Kitsch shampoo and conditioner bars.
Kitsch is a US-founded, female-led brand with a broad and growing product range. But among that extensive collection, it’s their solid haircare - specifically their shampoo and conditioner bars - that stood out to us as a genuinely sustainable, high-performance alternative to traditional bottled haircare.
A Truly Sustainable Haircare Choice (Without Compromise)
Shampoo bars are often talked about as an eco-swap ...but not all bars are created equal. Kitsch has invested heavily in making bars that are as effective as liquid shampoo, without the environmental downsides.
1. Plastic-Free Packaging
Kitsch bars are packaged in recyclable, compostable cardboard, eliminating the need for single-use plastic bottles (one of the biggest contributors to bathroom waste).
2. Waterless Formulations
Traditional shampoos are up to 80% water. Kitsch bars are concentrated and water-free, meaning:
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Less weight to transport
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Lower carbon emissions
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A longer-lasting product per use
One bar can replace two or more bottles of liquid shampoo or conditioner.
3. Reduced Shipping Footprint
Because they’re compact, lightweight, and solid, shampoo bars significantly reduce emissions associated with transport - an often-overlooked part of a product’s environmental impact.
4. Vegan & Cruelty-Free
Kitsch is a cruelty-free brand, and their bars are vegan, aligning with ethical values as well as environmental ones.
5. Long-Lasting by Design
A single bar can last up to 80–100 washes, depending on hair length and use. Fewer purchases, less waste, better value.
What Makes Kitsch Shampoo Bars Different?
If you’ve tried shampoo bars before and found them drying, waxy, or ineffective, you’re not alone. Many early bars relied on harsh surfactants or overly simple formulas. Kitsch bars stand apart because they are formulated like premium liquid haircare, just in solid form. Their formulations are pH-balanced, to support scalp health, and designed to cleanse without stripping natural oils. The Conditioner bars also actually condition (no squeaky, tangled feeling)
This is one of the key reasons we chose Kitsch over other shampoo bar brands on the market.
One of the most searched-for haircare products is purple shampoo - and Kitsch is one of the few brands to successfully deliver this in a solid format. A bathroom saviour, purple shampoo neutralises brassy tones in blonde, silver, grey, or highlighted hair and is ideal for colour-treated hair looking to extend time between salon visits.
For anyone who thought sustainable haircare meant sacrificing performance, this product alone changes the conversation.
The Power of Rice Water: Hair Growth & Strength
Kitsch’s rice water shampoo and conditioner bars are among their most talked-about formulations, and for good reason. Rice water has a long history in haircare, particularly in East Asian beauty traditions, where it’s valued for strengthening hair, improving elasticity, and supporting growth.
These formulations are especially effective for postpartum mothers experiencing hair shedding or thinning, people recovering from stress-related hair loss, those with fine, fragile, or breakage-prone hair, and perimenopausal or menopausal women noticing changes in hair texture. Rice water is also proven to support anyone growing out their hair or those seeking fuller-looking, stronger hair without harsh actives
Because the bars are gentle, concentrated, and scalp-friendly, they’re suitable for regular use without over-processing the hair.
Trusted by Press, Loved by Celebrities
Kitsch shampoo and conditioner bars have gained significant traction with editors, regularly appearing in titles such as Vogue, Elle, Harper’s Bazaar and Cosmopolitan in the context of sustainable beauty, travel haircare, and plastic-free living.
They’ve also been spotted in celebrity beauty routines and gift guides, often praised for making eco-friendly swaps feel luxurious rather than worthy.
This level of visibility matters, because it signals that solid haircare has truly moved into the mainstream - and that performance is no longer optional.
There are an ever-increasing number of shampoo bars on the market, but we selected Kitsch because we genuinely love their formulas, which work across real hair concerns. In line with our own brand, the bars feel elevated (not homemade or compromise-driven) and luxurious, which is supported by how heavily Kitsch invests in innovation. These genuinely are thoughtful products that have earned their place in your routine.
With Kitsch, you don’t have to choose between sustainability or performance, ethics or aesthetics, convenience or results - you get all of it, beautifully wrapped in a bar that lasts.
