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Shop our new arrivals:

Shower Steamer | I'm like a bath bomb but for your shower | Steami
Shower Steamer | I'm like a bath bomb but for your shower | Steami
The Christmas Candle Gift Box | Embers + Roots
The Christmas Candle Gift Box | Embers + Roots

Use coupon code WELCOME10 for 10% off your first order.

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Independent Brands

At Willow & Rowe, we proudly support independent brands that place creativity, craftsmanship and quality at the heart of everything they do. Our edit features thoughtfully chosen makers and small businesses who design and produce with care, integrity and attention to detail - often in small batches or limited runs. By championing independent brands, we offer a more considered alternative to mass-produced goods, bringing you unique homeware, gifts and lifestyle pieces with genuine character and story. 

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pink tinted Vely lip balm with cap in white papckaging on a beige background
 
pink tinted Vely lip balm with cap in white papckaging on a beige background
Two Vely tinted lip balm tubes on a wooden surface with a neutral background
Collection of VELY lip balm products on a neutral background

"Blushing Rose" Natural Tinted Lip Balm

£7.00
Vely tinted pink lip balm in white cylindrical packaging on a beige background
 
Vely tinted pink lip balm in white cylindrical packaging on a beige background
Vely tinted lip balm tubes on a wooden shelf with a neutral background
Collection of VELY lip balms on a neutral background
Sold Out

"French Pink" Natural Vegan Tinted Lip Balm

Sold Out
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3 pack aromatherapy bath soak

£8.95
Jar of UpCircle Night Cream with a black lid on a white background
 
Jar of UpCircle Night Cream with a black lid on a white background
Jar of UpCircle Night Cream with positive reviews on a light green background
UpCircle Night Cream jar with text highlighting ingredients and benefits on a beige background
Jar of UpCircle Night Cream with blueberries on a reflective surface

Anti-Ageing Night Cream with Hyaluronic Acid and Niacinamide, 30ml

£19.95
Lit candle in a frosted glass container and a 'Whist' brand label. Sitting on a wooden surface with dried flowers, and matches with a white curtain in the background
 
Lit candle in a frosted glass container and a 'Whist' brand label. Sitting on a wooden surface with dried flowers, and matches with a white curtain in the background
Be Balanced - Natural Candle

Be Balanced - Natural Candle

£28.50
Glass Jar of Facial Steam salts with a cork lid, labeled 'Salt + Steam Beauty Sleep' with rose, lavender and cornflower, on a light background
 
Glass Jar of Facial Steam salts with a cork lid, labeled 'Salt + Steam Beauty Sleep' with rose, lavender and cornflower, on a light background
Salt and Steam Beauty Sleep salt facial steam product on a white background with decorative elements.
Two 'Salt & Steam Beauty Sleep' products on a textured surface with colorful bath salts.
Bath salts container labeled 'Salt + Steam Beauty Sleep' on a white background

Beauty Sleep - Lavender and Rose Facial Steam, 200g Jar

£13.00
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Beauty Sleep - Lavender and Rose Facial Steam, 50g Test Tube

£6.00
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Besties Duo (Sugar Hugs + Gloss Pink Secret)
Besties Duo (Sugar Hugs + Gloss Pink Secret)
Besties Duo (Sugar Hugs + Gloss Pink Secret)
Besties Duo (Sugar Hugs + Gloss Pink Secret)
Sale

Besties Duo (Sugar Hugs + Gloss Pink Secret)

£6.50 £12.95
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Birthday Babe Candle (Secret Beach Club, 300ml)
Birthday Babe Candle (Secret Beach Club, 300ml)
Sale

Birthday Babe Candle (Secret Beach Club, 300ml)

£9.00 £18.00
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Bluebell Wash Bag
Bluebell Wash Bag
Bluebell Wash Bag
Sold Out

Bluebell Wash Bag

Sold Out
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Bridesmaid Proposal Bracelet | Letterbox Love Bracelet
Bridesmaid Proposal Bracelet | Letterbox Love Bracelet

Bridesmaid Proposal Bracelet | Letterbox Love Bracelet

£6.95
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Bronzing Duo - Ibiza Nights | Benecos
Bronzing Duo - Ibiza Nights | Benecos
New

Bronzing Duo - Ibiza Nights | Benecos

£7.50
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Clay with Gold Kintsiguri Necklace
Clay with Gold Kintsiguri Necklace
Sale

Clay with Gold Kintsiguri Necklace

£19.00 £38.00
Orange jar with black lid, a visible Upcircle Cleansing Face Balm brand label on a white background
 
Orange jar with black lid, a visible Upcircle Cleansing Face Balm brand label on a white background
Cleansing face balm jar with positive reviews on a light green background
award logos on top of a colour swatch of yellow makeup remover balm
Cleansing face balm jar with apricot slices on a yellow background

Cleansing Balm Makeup Remover with Oat + Vitamin E, 55ml

£19.95
UpCircle Cleansing Face Milk bottle and packaging on a white background
 
UpCircle Cleansing Face Milk bottle and packaging on a white background
UpCircle Cleansing Face Milk bottle with pump dispenser, and positive reviews from Heat magazine, Independent newspaper and Natural Products Online, on a green background
Two awards on a white cream texture background, one labeled 'Vegan Beauty Award Winner' and the other 'Sustainability Award Winner 2024'.
Woman holding a bottle of UpCircle Cleansing Face Milk with a neutral background

Cleansing Milk with Aloe Vera and Upcycled Oat Powder, 120ml

£19.95
UpCircle face oil bottle and packaging on a white background
 
UpCircle face oil bottle and packaging on a white background
UpCircle Face Oil bottle with positive reviews from Cosmopolitan magazine, InStyle magazine and MindBodyGreen, on a light green background
Gold liquid with beauty awards on a white background
Woman applying face oil to her face with a dropper, holding a bottle labeled 'UpCycled Face Oil'.

Collagen Boosting Organic Face Oil with Coffee, Rosehip and Jojoba, 30ml

£19.95
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Create Your Own Fluttering Butterflies
Create Your Own Fluttering Butterflies
Create Your Own Fluttering Butterflies
Create Your Own Fluttering Butterflies
Sale

Create Your Own Fluttering Butterflies

£4.00 £6.50
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Daffodil Handmade Ceramic Heart

£7.00
Lit candle in a frosted glass container with 'Whist' branding. On a marble bedside table with a brass candle snuffer and vintage books in the background.
 
Lit candle in a frosted glass container with 'Whist' branding. On a marble bedside table with a brass candle snuffer and vintage books in the background.
Lit candle in a frosted glass container and a 'Whist' brand label. Sitting on a wooden surface with dried flowers, and matches with a white curtain in the background

Deep Sleep - Natural Candle

£28.50
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Dog Mum – Bone & Heart Charm Bracelet | Letterbox Love Bracelets
Dog Mum – Bone & Heart Charm Bracelet | Letterbox Love Bracelets
Dog Mum – Bone & Heart Charm Bracelet | Letterbox Love Bracelets

Dog Mum – Bone & Heart Charm Bracelet | Letterbox Love Bracelets

£6.95
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Early Morning - Natural Handmade Soap On A Rope
Early Morning - Natural Handmade Soap On A Rope
Early Morning - Natural Handmade Soap On A Rope

Early Morning - Natural Handmade Soap On A Rope

£9.50
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New

Face & Aftershave Balm | Benecos

£7.95
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Fennel and Cardamom Cleansing Soap Bar
Fennel and Cardamom Cleansing Soap Bar
Fennel and Cardamom Cleansing Soap Bar
Fennel and Cardamom Cleansing Soap Bar

Fennel and Cardamom Cleansing Soap Bar

£7.00
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Festive Dachshund Socks
Festive Dachshund Socks
Festive Dachshund Socks

Festive Dachshund Socks

£7.95