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Shop our new arrivals:

Shower Steamer | I'm like a bath bomb but for your shower | Steami
Shower Steamer | I'm like a bath bomb but for your shower | Steami
The Christmas Candle Gift Box | Embers + Roots
The Christmas Candle Gift Box | Embers + Roots

Use coupon code WELCOME10 for 10% off your first order.

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Sustainable & Natural

Our sustainable and natural product offerings bring together thoughtfully chosen products that put people and planet first. At Willow & Rowe, we champion independent brands that use natural ingredients, responsible sourcing and low-impact production methods to create beautiful, functional pieces for everyday living. From eco-conscious skincare and plastic-free essentials to B Corporation certified chocolate and homeware made with care and longevity in mind, each item in this collection has been selected for its quality, ethics and purpose.

Discover products made using recycled or upcycled materials, small-batch processes and cruelty-free formulations; products designed to reduce waste without compromising on performance or style. Whether you’re looking to make more mindful choices or searching for sustainable gift ideas, this edit offers a considered way to shop better, live slower and support brands doing things differently.

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UpCircle face oil bottle and packaging on a white background
 
UpCircle face oil bottle and packaging on a white background
UpCircle Face Oil bottle with positive reviews from Cosmopolitan magazine, InStyle magazine and MindBodyGreen, on a light green background
Gold liquid with beauty awards on a white background
Woman applying face oil to her face with a dropper, holding a bottle labeled 'UpCycled Face Oil'.

Collagen Boosting Organic Face Oil with Coffee, Rosehip and Jojoba, 30ml

£19.95
Orange jar with black lid, a visible Upcircle Cleansing Face Balm brand label on a white background
 
Orange jar with black lid, a visible Upcircle Cleansing Face Balm brand label on a white background
Cleansing face balm jar with positive reviews on a light green background
award logos on top of a colour swatch of yellow makeup remover balm
Cleansing face balm jar with apricot slices on a yellow background

Cleansing Balm Makeup Remover with Oat + Vitamin E, 55ml

£19.95
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Kith & Kin - Natural Candle
Kith & Kin - Natural Candle
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Kith & Kin - Natural Candle

Sold Out
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Hearts Salted Caramel Milk Chocolate Bar
Hearts Salted Caramel Milk Chocolate Bar
Hearts Salted Caramel Milk Chocolate Bar

Hearts Salted Caramel Milk Chocolate Bar

£5.00
Kitsch Rice Water Protein strengthening solid shampoo bar with packaging on a white background
 
Kitsch Rice Water Protein strengthening solid shampoo bar with packaging on a white background
Kitsch Rice Water Protein solid shampoo bar and packaging with oranges and tea leaves on a beige background
Kitsch Rice Water Protein solid shampoo bar with text highlighting benefits on a light gray background
Woman holding a Kitsch shampoo bar with a soft background
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Rice Water Shampoo Bar for Hair Growth

Sold Out
Jar of UpCircle Night Cream with a black lid on a white background
 
Jar of UpCircle Night Cream with a black lid on a white background
Jar of UpCircle Night Cream with positive reviews on a light green background
UpCircle Night Cream jar with text highlighting ingredients and benefits on a beige background
Jar of UpCircle Night Cream with blueberries on a reflective surface

Anti-Ageing Night Cream with Hyaluronic Acid and Niacinamide, 30ml

£19.95
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Happy Birthday - Honeycomb Milk Chocolate Bar
Happy Birthday - Honeycomb Milk Chocolate Bar

Happy Birthday - Honeycomb Milk Chocolate Bar

£5.00
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Congratulations - Sustainable Honeycomb Milk Chocolate
Congratulations - Sustainable Honeycomb Milk Chocolate

Congratulations - Sustainable Honeycomb Milk Chocolate

£5.00
UpCircle hand cream tube and packaging on a white background
 
UpCircle hand cream tube and packaging on a white background
Close-up of white cream with a CEW Beauty Award Finalist 2023 badge.
UpCircle hand cream tube with positive trial reviews from The Observer, Independent and Elle Magazine, on a light blue background
Green tube of Upcircle hand cream with a grey tube squeezer on a colorful gradient background

Hand Cream with Upcycled Hibiscus Flower Acids 75ml

£19.00
Vely tinted pink lip balm in white cylindrical packaging on a beige background
 
Vely tinted pink lip balm in white cylindrical packaging on a beige background
Vely tinted lip balm tubes on a wooden shelf with a neutral background
Collection of VELY lip balms on a neutral background
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"French Pink" Natural Vegan Tinted Lip Balm

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Tired Mum Club Candle (Midnight Queen, 300ml)
Tired Mum Club Candle (Midnight Queen, 300ml)
Tired Mum Club Candle (Midnight Queen, 300ml)
Sale

Tired Mum Club Candle (Midnight Queen, 300ml)

£9.00 £18.00
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Birthday Babe Candle (Secret Beach Club, 300ml)
Birthday Babe Candle (Secret Beach Club, 300ml)
Sale

Birthday Babe Candle (Secret Beach Club, 300ml)

£9.00 £18.00
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Amber, Bergamot & Vanilla scented candle
Amber, Bergamot & Vanilla scented candle
Amber, Bergamot & Vanilla scented candle
Amber, Bergamot & Vanilla scented candle

Amber, Bergamot & Vanilla scented candle

£17.95
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Natural Handmade Guest Soap Set
Natural Handmade Guest Soap Set
Natural Handmade Guest Soap Set
Natural Handmade Guest Soap Set

Natural Handmade Guest Soap Set

£17.00
Vely Italian Summer soap on a rope and bar soap on a light gray background
 
Vely Italian Summer soap on a rope and bar soap on a light gray background
Bar of VELY soap on a wooden tray with a matching soap bag on a white background
Assorted bars of soap with 'VELY' branding on a neutral background
Set of VELY soap bars with rope handles on a neutral background

Italian Summer Natural Handmade Soap On A Rope

£9.50
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Lemon & Black Pepper Hand Cream: 300 ml
Lemon & Black Pepper Hand Cream: 300 ml
Lemon & Black Pepper Hand Cream: 300 ml
Lemon & Black Pepper Hand Cream: 300 ml

Lemon & Black Pepper Hand Cream: 300 ml

£16.00
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Mandarin & Sicilian Bergamot Bathe by Candlelight Gift Set
Mandarin & Sicilian Bergamot Bathe by Candlelight Gift Set
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Mandarin & Sicilian Bergamot Bathe by Candlelight Gift Set

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Kitsch strengthening solid treatment bond repair package with a bar of soap and bamboo on a beige background
 
Kitsch strengthening solid treatment bond repair package with a bar of soap and bamboo on a beige background
Kitsch Bond Repair solid treatment bar with packaging and bamboo leaves on a light gray background
Kitsch Strengthening Bond Repair Solid Hair Mask Bar with text highlighting ingredients like vegan keratin-like proteins and Baobab protein.
Woman with wet hair holding a bar of Kitsch Strengthening Bond Repair Solid Hair Mask under running water
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Strengthening Bond Repair Solid Hair Mask

Sold Out
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New Home Candle (Secret Beach Club, 300ml)
New Home Candle (Secret Beach Club, 300ml)
New Home Candle (Secret Beach Club, 300ml)
Sale

New Home Candle (Secret Beach Club, 300ml)

£9.00 £18.00
UpCircle hand and body wash bottle and packaging on a white background
 
UpCircle hand and body wash bottle and packaging on a white background
Green bottle of UpCircle hand and body wash with positive reviews from GQ, Harpers Bazaar magazine and The Skincare Edit, on a light blue background
Image of UpCircle Hand and Body Wash liquid with bubbles
Green bottle of UpCircle hand and body wash with text about ingredients and benefits, on a beige background

Hand and Body Wash with Lemongrass, Mandarin and Kiwi Water, 250ml

£13.00
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Fennel and Cardamom Cleansing Soap Bar
Fennel and Cardamom Cleansing Soap Bar
Fennel and Cardamom Cleansing Soap Bar
Fennel and Cardamom Cleansing Soap Bar

Fennel and Cardamom Cleansing Soap Bar

£7.00
Person lighting a candle in an amber jar with a visible whist logo label. Dried flowers and a white curtain in the background
 
Person lighting a candle in an amber jar with a visible whist logo label. Dried flowers and a white curtain in the background
Lit candle in an amber glass jar and a gold lid with a visible Whist brand label. Sitting on a light surface, with a plant in the background.

Soul Food - Natural Candle

£14.75
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Create Your Own Fluttering Butterflies
Create Your Own Fluttering Butterflies
Create Your Own Fluttering Butterflies
Create Your Own Fluttering Butterflies
Sale

Create Your Own Fluttering Butterflies

£4.00 £6.50
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Early Morning - Natural Handmade Soap On A Rope
Early Morning - Natural Handmade Soap On A Rope
Early Morning - Natural Handmade Soap On A Rope

Early Morning - Natural Handmade Soap On A Rope

£9.50